InTown Homes isn’t your average residential developer. With a legacy stretching back to the 1980s, the company is known for designing luxurious, architecturally distinct communities across Texas. Whether it’s high-end finishes, energy-efficient design, or smart integration, each home is built with the future in mind. But behind the scenes, even the most forward-thinking builders face challenges—especially when it comes to construction project management, managing sprawling teams, tracking complex jobsite details, and keeping communication tight across multiple communities.
Austin Wilcher, a construction lead based in Austin, knows this reality all too well. "In construction, there's a lot of moving parts,” he shared. “If you're not documenting things properly or if someone misses an update, you're already behind."
That’s where TaskTag comes in.
Explore how TaskTag helped InTown Homes transform three core aspects of their operations—communication, documentation, and coordination—bringing greater visibility, efficiency, and peace of mind to every job.
Like many in the industry, InTown Homes faced the daily chaos of managing projects through texts, emails, handwritten notes, and photos scattered across devices.
Communication was fragmented, with threads happening in multiple places—emails, group chats, and quick texts. “We’d have four or five different email threads and text chains going on about the same house,” Austin recalled. “It was easy to lose track of who had the latest update.”
This meant contractors, vendors, and internal teams were often a few steps behind the real action on-site. Delays were common, and verbal instructions often got lost in translation.
Documentation was another pain point. If something broke, got missed, or wasn’t done according to plan, finding a paper trail was a scavenger hunt. “We still had notepads and were jotting stuff down,” Austin said. “But then it would be a scramble to find that one note later on.”
Photos, task lists, and delivery verifications were stored inconsistently—some in texts, others buried in inboxes, and many just never documented at all.
Austin manages multiple communities at once. Without a centralized system, assigning tasks or reviewing progress became time-consuming. "I’d make a punch list of 100 items and had to physically walk through houses with the crew. If I wasn’t on-site, the work often stalled."
The absence of real-time accountability meant the difference between a job getting done today—or next week.
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InTown Homes introduced TaskTag as a solution to cut through the communication clutter and streamline jobsite operations.
The first thing that struck Austin? Everything—every note, photo, checklist, and task—could now live in one organized place.
“TaskTag let me centralize everything under one roof. I could copy someone into a job file, drop in photos, and keep everyone updated without chasing threads or re-sending the same thing five times.”
Using TaskTag’s chat-based project feed, Austin could assign tasks by address or unit number, add photos, create checklists, and track completion—all from his phone.
Each community became its own workspace. Each home, its own thread.
“I’d tell my team, ‘Hey, unit 14 needs these five things done.’ They’d upload progress photos as they went, and I could watch the checklist get knocked out in real time—even if I wasn’t on-site,” Austin explained.
For vendors, Austin used the same approach: load the issue, tag the trade, and get a resolution—all documented and timestamped.
“It eliminates any question of what was or wasn’t done,” he said. “If I see something, I take a photo, upload it, and it lives with that house forever.”
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Punch lists that used to require long walkthroughs and in-person meetings are now handled remotely. “I don’t have to hold anyone’s hand,” Austin said. “They know what needs to be done, and I can see exactly when it gets checked off.”
Austin also uses TaskTag to store safety training videos and track who has watched them—an essential component for compliance and crew protection.
“I can send out a safety video, ask the team to watch and confirm, and now it’s all documented. No more paper checklists or wondering who saw what.”
Whether it's photos of installed cabinets or before-and-after shots of a repair, TaskTag’s visual documentation has given InTown Homes a reliable historical record.
“I can pull up a photo from six months ago and see what got delivered, what was fixed, or what went wrong. That kind of visibility is huge.”
Today, TaskTag is Austin’s go-to tool for jobsite coordination, vendor accountability, and project documentation.
“Honestly, it’s like having a project assistant in your pocket,” Austin said. “The more people use it, the better it gets.”
Looking Ahead: Even More Integration
While TaskTag already solves many core issues for InTown Homes, Austin sees room for more.
He’d love to see deeper integration between TaskTag and the internal scheduling apps his company already uses. “Sometimes I double up on tasks—once in TaskTag, once in our other system. If those could talk to each other, that’d be a big win.”
He also believes that wider adoption among trades will unlock even more value.
“It’s like teaching an old dog new tricks,” he joked. “But once they get it, everyone’s life gets easier.”
No More Construction Chaos: From Reactive to Proactive
For InTown Homes, TaskTag has turned daily construction chaos into an organized, accessible workflow. It didn’t replace their systems—it made them smarter, faster, and more connected.
By simplifying communication, anchoring documentation, and creating accountability at every stage, TaskTag has helped InTown Homes focus less on chasing updates—and more on building beautiful homes.
As Austin puts it: “TaskTag keeps us all moving forward. From scheduling to safety to delivery issues, it’s the glue that holds everything together.”
And when you’re building homes that last a lifetime, that kind of reliability makes all the difference.
Ready to see how TaskTag can simplify your job site and save you time? Book a free demo today and see it in action.